Should My Aspiring Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also want to enjoy it without being filmed, edited, or posted for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that values the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to experience exclusive moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can get us: a foot in the door. I know not all people likes being filmed, but often spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for her. Innovation flourishes in partnership, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is willing material. She must to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Dawn Miller
Dawn Miller

AI researcher and computer vision specialist with a passion for making complex topics accessible.